Review II – Nathan Edwards
Giant Ant, creative studio 21.11.13 Nathan Edwards
This is a link to their home page — http://www.giantant.ca
Giant ant is a creative studio that tells stories using moving pictures and sound.
From what I can see from there home page they partner with brands so that they can tell there story through film, animation, music and sound.
There is a (awareness) video that they have done called “Cannabis & Psychosis”, it is telling the viewer about the problems that come with smoking drugs, how you may experience things that you wouldn’t want to experience, and how this is linked to Psychosis, how doing drugs may trigger mental illnesses, the theme to this is a thoughtful and straight forward matter, there is no branches that stem from this, it is simply if you do smoke drugs there is a higher risk of triggering problems of the brain, the brain is a complex organ that needs care, it never stops for a brake, it’s a 24/7 operation.
The video is another matter, I want to speak about how the animation in the video is very effective and works well for the theme of the poem. Since the poem in some ways could be seen as a dark aspect of life, and for me to capture this the use of figurines that is used in stop motion is ideal and effective, the way the movements are almost jolted and robotic like, gives the video a nice feel for what it is about.
The use of 2D animation in the video is also interesting, a certain point for this is when the poem reaches a section when it talks about the pecking order of school life and relates this to a circus, now a circus can, and is sometimes very dark and a scary place which again relates to the dark aspect of the poem.
There was a part of the video which I wasn’t very fond of, this was the part in which the animator used CGI, the way they had constructed it was very nice and impressive, but I felt that it didn’t suite the poem very well.
The overall animation to the poem was a excellent piece of work, something that I would like to be able to accomplish someday.